Tumella
Optimized content and technical structure led to a massive improvement in share of voice within the competitive e-commerce space, driving a 60% increase in GEO score.
The Challenge
In a crowded market, Tumella's unique product features were being lost. AI models often hallucinated details or grouped them with generic low-quality alternatives.
The Solution
We executed a granular data strategy, feeding LLMs precise product specifications via Schema and rich content. We also actively managed the comparative landscape to ensure favorable head-to-head results.
KPI Performance Matrix
Detailed breakdown of impact across visibility, engagement, and revenue metrics.
GEO Visibility Score+441%
Composite score measuring brand presence across top 5 LLMs.
Detection Rate+1300%
Percentage of brand-specific queries where Tumella is correctly identified.
Sentiment Score+122%
Shift from neutral/unknown to positive sentiment.
Share of Voice+900%
Visibility in the 'Best Umbrella' and 'Travel Accessories' AI conversation space.
Training Data PresenceNew
Initial inclusion in training datasets for niche travel queries.
Revenue Attributed+620%
Direct sales revenue tracked from AI-powered search engines.
Concrete Actions Executed
Strategic implementation details from our monthly execution phase.
Enhanced Product structured data with detailed attributes (material, dimensions, usage) to help AI understand inventory specifics.
Rewrote product descriptions to focus on 'problem-solution' formats, which LLMs prefer for recommendation queries.
Consolidated user reviews onto key platforms that LLMs use for sentiment analysis, boosting trust scores.
Created 'Tumella vs Competitor' comparison pages to control the narrative when users ask AI to compare brands.
Strengthened category pages with contextual internal links, signaling hierarchy and importance to crawlers.
Published comprehensive buying guides for the niche, positioning Tumella as the educational authority.