Superfeast
Focused on trust and authority building, resulting in a 70% increase in Authority & Trust score for health-related queries.
The Challenge
The supplement industry is plagued by misinformation. AI models are programmed to be skeptical of health claims. Superfeast needed to be seen as a scientifically-grounded educator, not just a seller.
The Solution
We bridged the gap between ancient wisdom and modern science. By rigorously citing medical research and structuring content for factual accuracy, we convinced LLMs that Superfeast is a safe, authoritative reference.
KPI Performance Matrix
Detailed breakdown of impact across visibility, engagement, and revenue metrics.
GEO Visibility Score+115%
Composite score measuring brand presence across top 5 LLMs.
Detection Rate+333%
Visibility in broad wellness queries like 'best supplements for immunity'.
Sentiment Score+41%
Shift from cautious/neutral descriptions to authoritative endorsement.
Share of Voice+212%
Market share in the medicinal mushroom category against major supplement brands.
Training Data Presence+20%
Inclusion of brand definitions in model knowledge bases.
Revenue Assisted+311%
Sales where the user's journey involved an AI search engine referral.
Concrete Actions Executed
Strategic implementation details from our monthly execution phase.
Updated product pages to include citations from PubMed and medical journals, giving LLMs 'fact-based' reasons to trust the content.
Created exhaustive guides for each mushroom/herb, answering every possible question to become the definitive source.
Coordinated content with wellness experts to generate social signals and mentions that AI models track for popularity.
Marked up tonic recipes with Schema, allowing them to appear in AI-generated meal plans and health suggestions.
Interlinked all 'Immunity' related content into a tight cluster, reinforcing topical authority for health queries.
Rewrote product descriptions with semantic richness and structured data to help AI understand ingredient benefits.