Bitrix24
Improved Bitrix24's visibility for CRM and project management prompts, resulting in a 40% increase in brand mentions and establishing it as a top recommended tool.
The Challenge
Bitrix24 was frequently omitted from 'Best Free CRM' lists generated by AI, despite having a robust free tier. LLMs struggled to differentiate its complex feature set from competitors.
The Solution
We clarified the brand entity through structured data and targeted content updates. By simplifying technical descriptions and building authority through tech journalism, we trained the models to recognize Bitrix24's value proposition.
KPI Performance Matrix
Detailed breakdown of impact across visibility, engagement, and revenue metrics.
GEO Visibility Score+122%
Composite score measuring brand presence across top 5 LLMs.
Detection Rate+250%
Frequency of appearing in 'Best Free CRM' and 'Project Management Tool' queries.
Sentiment Score+26%
Shift towards more positive, authoritative recommendations.
Share of Voice+133%
Visibility share against competitors like HubSpot and Salesforce in the 'Free CRM' segment.
Training Data Presence+20%
Increased frequency of brand mentions in model training datasets.
Pipeline Created+286%
Quarterly deal value influenced by traffic originating from AI search engines.
Concrete Actions Executed
Strategic implementation details from our monthly execution phase.
Rewrote core feature pages (CRM, Tasks) using entity-focused language that LLMs prioritize for definitions.
Implemented extensive 'SoftwareApplication' schema to clarify pricing tiers and feature sets for crawlers.
Distributed 15+ strategic PR pieces to high-authority tech journals to increase brand co-occurrence with 'Best CRM'.
Added 'People Also Ask' style FAQs to 50+ landing pages, directly answering common user queries found in AI chats.
Restructured internal link graph to funnel authority to the 'Free CRM' and 'Project Management' pillar pages.
Updated 200+ blog posts with clear summary tables and bullet points to facilitate easier information extraction by AI.